Dubai International Nutrition Congress

Dubai have launched the 5th annual Dubai International Nutrition Conference under the patronage of His Highness Sheikh Hamdan bin Rashid Al Maktoum, Deputy Ruler of Dubai, UAE Ministry of Finance and President of the Dubai Health Authority.

Yakult have participated in its 5th edition to increase the awareness of probiotics in the middle east among doctors and clinical dieticians who are coming from all over the world to attend this international conference. About 250 visitors enjoyed the great taste of the premium product ‘Yakult Gold’ and they were interested to promote Yakult to their patients.

 

 

 

 

Diwali Ustav 2019

Yakult Middle East have participated in Diwali Ustav at its 7th edition at Etisalat academy on 18th October 2019. The Indian Festival of Lights, Deepavali, is expected to fall on November 7 this year. However, the Indian expats in Dubai celebrated it a week early. More than 8,000+ Indian expats joined the celebrations starting from 5 PM until 11 PM. Indian Performers in colorful garb presented folk dances from different states in the country followed by a musical concert by popular singers.
Yakult Middle East showcased and sampled its iconic premium product (Yakult Gold) to around 500 visitors who have enjoyed the taste of the new product and were very excited to know about its benefits.

 

 

 

 

Blood Donation – Team Building CSR Activity

Yakult Middle East employees visited DHA blood donation bus to donate their blood and contribute to society.
The purpose of the visit is not only to give a donation but to develop a sense of responsibility in each employee towards society beside boosting employee’s engagement.

World Heart Day – Dubai Civil Defense Headquarter

Yakult have participated in the world heart day that was organized by Dubai Civil Defence to educate people about eating healthy habits.

Yakult sampled its premium product ‘Yakult Gold’ to the civil defense employees including males and females from all age groups and with different nationalities. they have all enjoyed the taste of Yakult Gold and were excited to know more about its benefits.

 

 

M’Band 2019- Musical Concert

Yakult Middle East have participated in Janolsavam M’Band 2019 in its 1st edition in Dubai. The event was organized by Janam Tv and attracted a total of 3,000+ expatriates from the south Indian state of Kerala.

Around 500 visitors have enjoyed the taste of our premium product ‘Yakult Gold’ and were excited to know more about its benefits.

 

 

 

 

 

 

 

Yakult Gold Press Conference

On 16th September 2019, Yakult Middle East held a press conference event to unveil a new ‘Gold’ version of its iconic probiotic drink, which is now available at all major hypermarkets, supermarkets, and convenience stores across UAE.
Called Yakult Gold, each bottle of this premium fermented milk drink is packed with 30 Billion live beneficial bacteria (Lactobacillus Casei strain Shirota) which is approx. 4 times the number of good bacteria found in Yakult Original & Light. In addition, Yakult Gold contains added nutrients including Vitamin D, B12, B6, and Calcium.
The successful event was covered by top media and with the presence of his excellency the Consul General of Malaysia, Mohd Hasril Abdul Hamid who has unveiled the new product of Yakult that is imported from Malaysia.
The launch of Yakult Gold in UAE underscores the commitment of ensuring the health and wellbeing of consumers beside expanding the business presence to help people around the world lead a healthy life.

                                

     

GulFood 2019

Yakult participated in Gulfood exhibition in its 24th edition. Gulfood is one of the largest annual food and beverage exhibition of its kind, which this year runs under the theme ‘The World of Good’. The event was opened by Sheikh Hamdan bin Rashid Al Maktoum, Deputy Ruler of Dubai, and UAE’S Minister of Finance.

People enjoyed the unique taste of Yakult, which was sampled to more than 5000 visitors during the five days of the event.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Come On Kerala 2019

Yakult Middle East participated in Come on Kerala event, which is considered the biggest Indian international expo ever held in UAE for the second time. Above 165,000 visitors graced the occasion this year. The event was inaugurated by his Highness Sheikh Dr. Sultan Bin Muhammmad Al Qasimi, supreme council member and ruler of Sharjah.

Yakult was sampled to more than 2500 guests who visited Yakult stand for 3 days. Many guests were tasting Yakult for the first time and they were excited to know more about its benefits.  During the event days, Yakult Middle East organized health class for kids to educate them about their digestive system besides organizing an interactive campaign (Yakult maze) to encourage more participants.

 

 

 

FUN FAIR 2018 – WINCHESTER SCHOOL, JABEL ALI

An outdoor funfair event was organized by Winchester School Jabel Ali on 8th December 2018. The proceeds of this fair was given to Dubai Cares that adopted an underprivileged school in Malawi. Over 5000 guests visited the fair and Yakult Middle East have participated in this fair by taking up a stall. More than 30 exhibitors were at the fair. Guests were given samples of Yakult Products and health classes were conducted by Yakult staff to the children and the guests on the benefit of the Yakult products.A game was conducted and 2 students were awarded with Kinokuniya Vouchers.

 

 

 

 

 

Sharjah International Book Fair

SHARJAH EXPO CENTRE – 31st OCTOBER To 10th NOVEMBER 2018

The 37th Sharjah International Book Fair (SIBF 2018) concluded on a record-breaking note on its last day. This flagship literary and cultural event surpassed last year’s figure of 2.38 million visitors. The event attracted a wide range of people, from school kids to families with children, Emiratis and expatriates from across the UAE besides a significant number of visitors from the neighboring countries as well. The 11-day book fair also witnessed participation of government officials, authors, intellectuals and publishers from the UAE and around the world.

GUEST OF HONOUR

Japan was hosted as the Guest of Honor this year with a rich program of events and workshops
in their dedicated pavilion. Artists & various guests from Japan displayed Japanese art, literature, culture, food & tradition for visitors to experience. Yakult Middle East had a booth in the Japan pavilion.