Q. What is Shirota-ism ?

Dr. Shirota proposed three ideas, including “preventive medicine;” “a healthy intestinal tract leads to a long life,” which stresses that strengthening the intestines, the place where nutrients are absorbed into the body, leads to a health and long life; and “a price anyone can afford.” We call these ideas ‘Shirota-ism’ and they serve as the root of all our business activities.