A contest was held in September 2018 at the time of reopening of schools in UAE. The contest was to create awareness on Yakult and health aspects. The customers have to buy 2 Yakult packs and upload their receipt as proof of purchase in order to get a chance to win Dirham 500 vouchers. The promotion was open to all UAE residents and was held from 10th September 2018 to 24th September 2018.