about

MINORU SHIROTA, M.D.

1899 - 1982
Former Chairman of Yakult Honsha Co., Ltd.
and Director of the Yakult Central Institute
for Microbiological Research.


Dedicating his life to the study of beneficial
lactic acid bacteria and the promotion of
preventive medicine, Dr. Shirota died in 1982
at the age of 82.



ABOUT US

Yakult is the world’s leading probiotic drink created in Japan in 1935. It is produced by Yakult Honsha Co., LTD in Japan – the world’s pioneer in probiotics.

Today, Yakult is sold in 38 countries and regions around the world.



Science and research are the basis of our business. We have institutes in both Japan and Europe that are committed to discovering the endless applications for probiotics as well as the use of intestinal bacteria in human health globally. For more information about our science institutes, please visit institute.yakult.co.jp/index_en.php

Yakult Middle East FZCO based in U.A.E. is a subsidiary of Yakult Honsha Co., Ltd in Japan. It supports Yakult’s business in U.A.E. and other GCC countries. To contact our offices, please send us an email through our contact form.

For additional company information, please visit yakult.co.jp/english.



PHILOSOPHY

All our business activities originate from Shirota-ism

Dr. Shirota proposed three ideas, including “preventive medicine;” “a healthy intestinal tract leads to a long life,” which stresses that strengthening the intestines, the place where nutrients are absorbed into the body, leads to a health and long life; and “a price anyone can afford.”

We call these ideas ‘Shirota-ism’ and they serve as the root of all our business activities.

The passion of our founder has been handed down till today, without being swayed by the changing times.




PREVENTIVE MEDICINE

Emphasis should be placed on preventing illness, rather than on treating illness once it develops.


HEALTHY INTESTINAL TRACT LEADS TO A LONG LIFE

Human beings take in nutrition through their intestines. Making the intestines strong leads to healthy and long lives.


A PRICE ANYONE CAN AFFORD

The goal of providing Lactobacillus casei strain Shirota, which protest the intestines, to as many people as possible at an affordable price.



Expanding our business range and presence to help people around the world lead a healthy life. Yakult will continue to honor our roots in Shirota-ism and our corporate philosophy and deliver the irreplaceable joy of good health to people around the world.



CORPORATE PHILOSPHY OF YAKULT



“We contribute to the health and happiness of people around the world through pursuit of excellence in life science in general and our research and experience in microorganisms in particular.”





SHIROTA-ISM

Shirota-ism, in addition to the above also includes ideas like “sincerity,” “harmony among people,” “honesty and kindness,” “caring enough to broaden acceptance,” and “caring enough to make home deliveries” as timeless and fundamental aspects of our business activities.

Yakult will continue to honor our roots in Shirota-ism and our corporate philosophy and deliver the irreplaceable joy of good health to people around the world.